Cereal is a biannual, travel and style magazine based in the UK. Each issue highlights a select number of destinations, alongside engaging interviews and stories on unique design, art and fashion.
In speaking to the dynamic and engaging founding editor Rosa Park recently, I was swept into dreamy inspiration by her assertion, passion and openness.
Rosa packs a punch of gumption. Like most multitasking, business-running creatives, Rosa's journey to building Cereal has required dedication, vision, laser focus and many (almost) sleepless nights.
As you would imagine, Rosa is very well travelled. She also knows herself and that the ultimate escape exists within her profound book collection. In learning this about Rosa, I was propelled to revisit my own book collection, namely an all-time and fitting favourite by Dr Seuss – Oh, the Places You’ll Go.
When what you do for a living is sharing the truth of who you are, the sky’s the limit, and shooting for it has absolutely paid off in Rosa’s instance. As Cereal edition 16 goes to print, we’re delighted to share this Dr Seuss excerpt with you and a little insight from Rosa on what it’s like being In Her Shoes…
Today is your day. You’re off to Great Places! You’re off and away!
You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go…
So… be your name Buxbaum or Bixby or Bray or Mordecai Ali Van Allen O’Shea, you’re off to great places! Today is your day! Your mountain is waiting. So… get on your way!'
In your own words, please tell us what you do…
I am the editor in chief of Cereal Magazine, and Cereal City Guides. I am also currently working on launching a new sister business to Cereal, which is an art gallery named FRANCIS... so between those three things I’ve been keeping busy this summer!
Where are you from, and how did you come to be living life as you know it?
I’m from many different places, so this is always a tricky question for me to answer. I’ll just start at the beginning.
I was born in Seoul, Korea and when I was eight years old, I moved to Vancouver, Canada with my family. I moved back and forth between Vancouver and Seoul throughout my adolescence, and for university, I moved to the States. I went to school in Boston and after graduation, I lived and worked in New York for six years. Then finally, I moved to Bristol, England eight years ago, and I ended up in Bath, which is where I currently reside, and it's where Cereal is based. So I’m not entirely sure where I’m from, since I have lived an equal amount of time in every place!
“The impetus for me to start Cereal was because friends would ask me for advice on travel and beyond, and I think this has always been a part of who I am.”
Which element of your work do you thrive off the most?
The part of my job that I enjoy the most is creating the content. It’s a significant part of what I do, but not all that I do. There's a lot of other business, admin, and management tasks that I am now overseeing, but at the end of the day, the reason I started is because I love to share the things that I’ve found and enjoyed on my travels with other people.
“…it’s tough to beat a striking natural landscape. So that’s what beauty looks like to me, right now.”
What does beauty look like to you?
“What I appreciate about print is the finality of it. It’s a physical thing, and unless you destroy it, it will always be there.”
Why do you love print media?
I think it’s because my generation is probably the last one to have grown up without the internet. I had a dial up connection when I was 11 or 12, but it was ridiculously slow. There was that high pitched, vibrating noise whenever you connected, and of course, you’d get kicked off if someone called! I didn’t have Wi-Fi as we know it now until I was an adult, so I grew up reading books. The thing is, my entire life I've read so much. It’s my favourite thing to do, and I also collect books. Reading is a key part of my life, it’s my greatest passion. What I appreciate about print is the finality of it. It’s a physical thing, and unless you destroy it, it will always be there. It’s a tangible snapshot of the time it was created, and you can’t replicate that with digital.
Who, or what are you listening to right now?
What does your ideal Sunday entail?
What is happiness to you?
Words by Ellen Watts | @_theatelier_