Launching Thursday 01st April 2021
Conceived from a notion of empowerment, WOMAN speaks true to one who dresses with purpose and embraces their strength and individuality. A staple wardrobe for our new normal. Nothing excess, simply pieces you will wear time and time again. Fluidity meets structure, as the female form is explored through a familiar lens – one that highlights the need for practicality and a desire for personal expression.Blending effortless fluidity with structure, WOMAN balances between elegance and nonchalance, forming a new dress code for the contemporary minimalist. A collection that embodies all that it means to be a woman - not defined by anyone or anything but the woman herself.
WOMAN explores transeasonal dressing, featuring soft suiting, straight leg trousers and tonal layering, produced in neutral tones and designed in sets. Chameleon-like in nature, providing the opportunity to transform into something new. The versatility of the designs lends to the idea of putting on a persona, only to take it off at the end of each day. Looks can be reinvented again and again, as the natural fabrications soften, stretch and develop their character over time. Our intention - timeless styles and well-made tailoring that can be layered and worn all year round regardless of climate, trend or occasion.
“We focused on using sustainable fabrics, such as hemp, yak, Tencel, organic cotton, silk and leather. We used calming colours, playing with a contrast of textures across soft jerseys, cotton knits and hemp blend wovens.” - Lara Fells, Co-Founder & Creative Director
“When I think of WOMAN and what it symbolises, I see Lara and myself, mothers, busy at work and life. We became mothers but we didn’t stop creating and doing what we love.” – Erika Toscano, Head Designer